Views on the News

Cost-of-living Christmas crunch: Deck the halls with inflationary pressures

We gathered a group of experts during eCommerce Expo 2022 to share what advice they have for brands and retailers as we head into this holiday period. Featuring the former CEO of Jack Wills and Executive Director at Debenhams Suzanne Harlow, Chairman of Retail Economics Stephen Robertson, Fern Miller Executive Strategy Director at RGA and Karl Lillrud an eCommerce expert and one of the keynote speakers from the two day event

Devising a Sonic Branding strategy featuring MassiveMusic and Legal & General

On the latest episode of Views on the News, we explore the world of sonic branding and the growing audio landscape where brands can live.
We speak to Tamara Bates, Group Brand Director at Legal & General and Aifric Lennon, Senior Account Manager and Research Strategist at the global sound and music creative agency, MassiveMusic (Propeller client).
With a recent study finding how sound can influence a person’s desire to engage or avoid a brand by 86%, we focus on why Legal & General decided to enter into sonic branding for the first time and what that process looked like, from idea through to launch.
https://soundadvice.massivemusic.com/
https://www.massivemusic.com/en/work/detail/the-sound-of-legal-general

Retail’s Christmas Cracker Part Two - How to be successful and sustainable

In this episode of Propeller Group’s Views on the News podcast our Retail Lead, Will Parrott, talks to panellists on the challenges faced by retailers for the festive season and other issues in a session recorded live at Ecommerce Expo’s recent event.
This is part two of two episodes devoted to retail and features Chloe Taylor, Founder and CEO at Eartheia.com, Justin Biddle, UK Lead for Shopware, and Darren Lawson, eCommerce Trading Manager at Tottenham Hotspur Football Club.
Hear why it’s important to plan months in advance, how to be sustainable whilst still promoting Christmas consumption and what to avoid at this uniquely busy time of year.
Catch up with the Part 1 podcast featuring more speakers from brands and agencies here - https://soundcloud.com/user-917192862/retails-christmas-cracker-how-to-make-the-most-of-q4
Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: propellergroup.com/contact/

Wallflowers at the Orgy: Mary Ann Sieghart

Propeller was delighted to welcome author and journalist Mary Ann Sieghart to our latest Wallflowers at The Orgy, our event series that puts senior journalists in the spotlight and flips the script to ask them the questions.
Wallflowers at the Orgy is a reference to the late US writer and novelist Nora Ephron who once said: “Working as a journalist is exactly like being the wallflower at the orgy… everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”
In this special edition podcast, Rose Bentley, Group Director of Clients & Strategies, held a discussion with Mary Ann Sieghart regarding her latest book: 'The Authority Gap: Why women are still taken less seriously than men, and what we can do about it.'
Filled with stark facts, figures and anecdotes, this episode provides an explanation of the Authority Gap, the psychology behind it, and an action plan to start addressing it.
Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: www.propellergroup.com/contact/

Retail’s Christmas cracker – how to make the most of Q.4

In the latest episode of Propeller Group’s Views on the News podcast our Retail Lead, Will Parrott, talks to panellists on the challenges faced by retailers for the festive season and other issues in a session recorded live at Ecommerce Expo’s recent event.
This is part one of two episodes devoted to retail and features Aron Cody-Boutcher, Chief Marketing Officer at Onbuy.com, Graham Wilson, Head of New Business Development at Sofology, and Fiona Gordon, Chief Executive Officer at Ogilvy UK.
Hear why it’s vital to maintain flexibility, be as transparent as possible and manage your customers’ expectations – and look out for the Part 2 podcast featuring more speakers from brands and agencies soon.
Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: https://propellergroup.com/contact/

Views on the News: Digital, podcasts and balancing the 21st century bicycle

On the latest episode of Views on the News, we explore how digital is growing - and changing - in advertising.
We speak to Elizabeth Lane, Head of Research and Measurement at IAB UK, Anne Frisbie, SVP of Global Business Development and Partnerships at AdSwizz and Sam Fenton-Elston, CEO of digital agency Anything Is Possible.
We zoom in on the latest IAB results, investigate the remarkable growth of podcasts - and ask if digital can sustain its trajectory.

Views on the News: who can live without ecommerce?

As Primark confirms it has no plans to move online, fellow former highstreet giants Debenhams and Topshop are acquired by online-only rivals. In this episode of Views on the News we ask: who can live without ecommerce?
To answer this, and explore some of the challenges preventing highstreet brands moving into ecommerce, we get the expert insights of Paul Vallois, managing director of digital accelerator Nimbletank, Liam Patterson, CEO of Google Shopping Specialist Bidnamic, and Katie Streeter Hurle, Group Strategy and Planning Director at Shopper Media Group.
Katie and Paul kick off the discussion with analysis of Primark from 1:30 - 6:24.
Liam Patterson explores the challenges of delivery and returns from 7:15-12:10
Katie and Paul round up with an assessment of the tools shaping ecommerce in 2021 from 12:31 - 16:20
Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by expert guests each giving their perspective on what it means for our industry.
Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.

Views on the News: John Lewis, Walmart and the Battle of the Bargains

Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by expert guests each giving their perspective on what it means for our industry.
Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.
On this episode we discuss the rollercoaster year in ecommerce - and we're joined by Mona Nikzad, Digital & E-Commerce Marketing Strategist at Organix Brands, Sandra Perriot, Strategy Director for Commerce, retail and experience at Cheil UK, Janis Thomas, Ecommerce & Marketing Director at Look Fabulous Forever and Helen Slaven, Chief Revenue Officer at Poq Commerce.

Views on the News: Events, Entertainment and the sound of a Brandemic

On this episode of Views on the News we speak to Charles Gadsdon, Global Director of Growth at MassiveMusic and George Wood, founder of Luna Cinema, to discuss how brands have replaced events, how events are going to change - and why brands have spent lockdown competing to sound the same.

Views on the News: CMO Special – how should brands communicate through crisis?

Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by three expert guests each giving their perspective on what it means for brands, what it tells us about the future of advertising - and what the unintended consequences could be. Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.
This episode is a CMO special - and so we're joined by Pete Markey, CMO at TSB, Zoe Clapp, CMO at Premiership Rugby, and Simon Lloyd, CMO and IceLolly.com, to discuss how brands communicate through a crisis.